Unique Selling Proposition of MMA

A specialized program

Specialists are formed within the field of marketing analysis and marketing communications. All courses are specialized and advanced. This program does not offer introductory education into the field of marketing.

An in-depth and research focus

This program does not provide a general education in marketing management but, on the contrary, emphasizes research topics of a quantitative as well as of a qualitative nature. Having strong analytical skills is a must.

Newest techniques in marketing analysis

Not only will your knowledge of existing research methods and techniques be improved, but you will also learn to cope with the most recent techniques in the domain of marketing analysis. A variety of advanced software tools is used to enhance the educational experience.

Strong relationships with software vendors

Thanks to our long-standing excellent relationship with software vendors such as SAS and Oracle, students are trained in state-of-the-art tools. This cooperation has led e.g. to SAS certification being held at our premises to facilitate our students to obtain these sought-after certificates. Moreover, several MMA graduates have been invited as 'SAS Student Ambassadors' to attend and present at SAS conferences.

Instant usefulness to companies

This program is continuously testing the practical relevance and usefulness of the topics taught. Companies are encouraged to apply the techniques on their own business data. Practicality is a high priority! Young graduates are benefitting from the fact that they can work on a project together with experienced people.

Involvement of world experts in the field of marketing analysis

Regularly, national and international guest lecturers and professors are invited. They focus on specific topics and show how to translate theory into practice. There is ample opportunity to discuss several topics with these experts. Visit our blog for more up-to-date detailed information (www.mma.UGent.be, click on the link to our blog) or alternatively visit http://mmacrm.wordpress.com.

Problem-focused education with professional support

Every session starts from a well-defined 'real business problem', focusing our attention always on relevant problems. Consequently, this enhances the practical value of this Master program. In addition, during the program, you will be under supervision of a professional teaching staff consisting of professors and assistants. The expertise available within the Department of Marketing constitutes a real asset, e.g. during the supervision of projects. Your expectations will often be checked and by taking into account your suggestions we are continuously striving to finetune the program.

Freedom to build your own program

Both business people and young graduates are offered the opportunity to choose among several elective courses within the program. Participants select the courses they want to become expert in. Please refer to the 'Program Overview' Section for more information. The customer relationship management manager or analyst who wants to increase his/her knowledge of marketing models may choose the modules 'Marketing Models and Marketing Engineering' and 'Market Research and Methodology'. The communications researcher may prefer to become proficient in the modules of 'Market Research and Methodology' and 'Marketing Communications'. In summary, you choose those modules that seem most relevant to you.

Opportunity to spread courses

over 2 years The program also targets people with several years of experience who are willing to make a substantial effort, either studying full-time or part-time. To facilitate the latter choice, we offer the opportunity to follow our program on a part-time basis, and to spread the program over 2 years. In addition, as already mentioned, you will carry out well-defined projects on your own business data.