Customer Intelligence Cluster

The core components about Customer Intelligence of the "Master of Marketing Analysis" are being run by this team of Professor Dirk Van den Poel:

From left to right: Griet Verhaert, Philippe Baecke, Matthias Meul, Dr. Anita Prinzie, Prof. Dr. Dirk Van den Poel, Dries Benoit & Koen De Bock

The Customer Intelligence team specializes in predictive analytics for analytical CRM (including customer churn, cross-sell, acquisition).

A list of the other members of the Department of Marketing at Ghent University can be found here.