MScMA UGent 2018 Company Projects
This year, students of the Master of Science in Marketing Analysis carried out six projects. The following companies were involved this time: AG Insurance, SMS-Timing, AB Inbev, Modanisa.com and two organizations that wish to remain anonymous. We thank the companies/organizations involved for their great cooperation. The three-month project really is the crown jewel of the MScMA program, because it allows students to put into practice all the material (theory and programming skills) they learned during the year. Click here to see the list over our 19-year program history, which makes us the longest-running (predictive) analytics Master of Science program in the world! Most projects were carried out using open-source R and Apache Spark software. Special thanks go to Arno Liseune for coaching many of the projects.
The picture above is of the project for the company AG Insurance in Brussels. Unfortunately, the content of the project cannot be disclosed. They did such a great job that Thomas was offered a job at AG Insurance (Rani had already signed a contract at another company). Congratulations!
Friday, 29 June 2018
The fourth project was titled “Exploring Analytical Customer Relationship Management predictive model for an international fashion e-commerce company” for Modanisa.com.
Next, Ileen and Parteek completed a project titled “Predicting high eWOM Tweets (electronic word-of-mouth): Investigating the Importance of Tweet Sentiment” for an anonymous organization.
The third project was titled “Mapping Fake News and its Disseminators: Building a Fake News detection model on Swedish pre-election Twitter data.” This project was carried out for an undisclosed international organization. See picture below. Congrats to Sonja and Jean-Michel for a great job!
The fifth project “Predicting customer leads using Foursquare and company-internal data” was carried out in cooperation with AB Inbev.
The sixth project was “Predicting prospect-to-lead conversion in a B2B setting: a case study from the software industry” in cooperation with SMS-Timing, the Karting loyalty software company. See pictures below.
