The project for Lapperre Hearing Systems was on renewal analytics. Congratulations to Jacob Benoot and Han-Thijs De Senerpont Domis, and to Matthijs Meire for his great support. Special thanks go to Dirk Schaele and many Lapperre contacts for their great support from the company side. See pictures below.

This year’s SMS-Timing MScMA student project was on Karting customer acquisition and loyalty modeling. The students had the unique opportunity to visit their USA HQ in Pennsylvania, to do a customer visit to Denver, CO (USA) and to present their project at SMS-Timings' customer event at the Sony Pictures Studios in Los Angeles, CA (USA). From left to right in the picture below: Jelle Grammens, Linh Nguyen, and Guillaume Bausier. Special thanks go to Matthijs Meire for coaching this team.

The MScMA project for Total was on the topic of sensor/IoT analytics. Congratulations to the three students (Matthias Baetens, Yoni Geerinck, Stijn Neirinckx) and to Bram Steurtewagen for his great support as well as to the huge support team from Total. See pictures below.

Finally, we had two student teams working on projects for Wolters Kluwer. You'll find some pictures of both the internal and external presentation of the Wolters Kluwer project below. Special thanks go to the Ha Tran (MScMA graduate of last year who now works for WK, and who was our main contact person), Derlin Mputu Kinsa (corporate strategy at WK), the 'Master of Science in Marketing Analysis' students, and Steven Hoornaert for his great support. Pictures were taken at WK HQ in Mechelen as well as at UGent.