Finally, the Leclerc project (one of the largest hypermarket chains in France) used R software and SQL to improve their CRM strategy and tactics using Big Data technology.

The second project was a market research project for Brady Corp. (stock ticker BRC on the NYSE), also under the supervision of Prof. Dr. Patrick Van Kenhove. The student team consisting of Lisa Kerckhof, Lien Tampere, Feebe Dumortier and Tine Vandekerckhove was supported by Charlotte De Corte and Willem Standaert. On June 24th, a project presentation took place at company premises. During a conference call with the United States, input was obtained from the other side of the Atlantic and some last adjustments could be made. The final project presentation took place on June 26th.

The first marketing analytics project was for - a challenger in the Benelux electricity and gas market (part of the german RWE group - stock ticker RWEG on Deutsche Börse - see picture below). All subsequent marketing analytics projects were under the supervision of Prof. Dr. Dirk Van den Poel (@dirkvandenpoel). The Essent student team was supported by Jeroen D’Haen. The team used SAS Enterprise Miner to implement their analyses.

Next, the entire GDF-Suez Electrabel (market leader in the Belgian energy market - stock ticker GSZ on Euronext Paris) project team is shown below. We would like to acknowledge the great support by Dauwe Vercamer to this project. The student team conducted a low-level segmentation analysis of Smart Meter Time Series Data.  The aim of the project was to identify underlying energy consumption patterns and tie them to demographic data. Moreover, GDF-Suez' in-house data was enriched with Open Data, thereby enabling higher segment accuracy.

Kazou is a non-profit organization offering youth camps. The project involved analyzing their member database with the aim of better understanding booking behavior. We also thank Dauwe Vercamer for his support to this project. The team used SAS software to implement descriptive and predictive analytics.

Congratulations to all teams for doing a great job!

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