Some Practical
Information About The Master of Marketing Analysis
|
ADMISSION PROCEDURE
All prospective students should
start by sending the information form to mma@UGent.be .
This is an 'ADVANCED MASTER' degree.
This means that applicants should have obtained both a bachelor and master
degree BEFORE applying to this
advanced program (alternatively, graduates from a 4-year bachelor degree may
also apply).
People with a Belgian degree:
|
|
|
people with a
university degree (2nd cycle) (higher education of minimum 4 years
of study). People meeting this requirement are invited to take an admission
test, the purpose of which is to determine the knowledge of marketing and
marketing research on the one hand and of quantitative skills on the other
hand. (Partial) exemption of this admission test can be offered if, on the
base of the curriculum, the individual seems to be familiar with these basics.
|
People with a non-Belgian degree:
|
Non-native
English-speaking students with a non-Belgian degree are REQUIRED to take the GMAT organized by the Graduate
Management Admission Council. This test is organized at numerous
locations all over the world (click here for additional information). When
taking the GMAT, please mention that the results should be forwarded to the
Faculty of Economics and Business Administration of As a second
requirement (after the GMAT and more important that this first requirement),
students have to take an admission test. THIS
ADMISSION TEST IS A SERIOUS TEST (about 7 % passed the exam during admission
procedure of 2003-2004). This entrance exam consists of four parts:
(1) test of English (reading comprehension, vocabulary, ...), (2) Marketing,
(3) Marketing Research, and (4) Mathematics and Statistics. Given the low
acceptance rate (about 7 % during admission procedure of 2003-2004)
candidates will have to thoroughly STUDY: (1) Kotler (2005 or later edition),
Marketing Management, Prentice-Hall (ISBN: 0-13-145757-8), (2)
Churchill G.A. & Iacobucci D. (2004), Marketing Research: Methodological
Foundations, 9th edition, South-Western Educational Publishing, Thomson
Learning (ISBN-10: 0324201605, ISBN-13: 978-0324201604), Calculus is well
covered in Haeussler & Paul's 2004 book titled 'Introductory Mathematical
Analysis for Business, Economics, and the Life and Social Sciences"
(ISBN: 0-13-127629-8), Prentice-Hall Inc.. Statistics are well covered
in: Keller & Warrack (2004), Statistics for Management and
Economics, Thomson Learning. These books can be obtained in any good
bookstore throughout the world, or are available from online bookstores (e.g.
www.amazon.com or in We will
organize a date for your admission test upon your request. This ensures a
maximum flexibility to find a date that suits you. The test is a written
procedure (with some optional oral questions). The full test, covering all
aspects, will take about 4 hours. If you receive exemptions for certain parts
of the tests, it will of course be shorter. |
APPLICATION PROCEDURE
The application is at no charge. Please download and
complete the following information form
and e-mail this word-document to mma@UGent.be
Non-Belgian students should at the same time (to speed up the process of
application) start the procedure outlined on the official UGent-website: http://www.ugent.be/en/prospectstud/regular/application
SCHOLARSHIPS
Currently,
At the end of the academic year, the best MMA student
of a given year will receive an award from the 'Jos Van Acker/Jacques de Rijcke
Trust Fund', currently valued at 400. Past recipients of this award are:
Katleen Verrelst (1999-2000),
LEARNING MORE ABOUT
Information about
A good reliable source of information about
INTERNATIONAL CHARACTER OF THE MASTER OF MARKETING
ANALYSIS
We receive applications from all over the world.
Please click here
to obtain a detailed view of international student participation.
If you would like any further
information about the Master of Marketing Analysis , please do not hesitate to
contact us:
|
Prof. dr. |